How do you reinvent a 70-year-old brand? By focusing on the core value you’ve always delivered, says NASCAR chief digital officer Tim Clark … while reinventing how you deliver it. And there’s no finish line. Getty Images Digital transformation – taking a traditional business to a modern digital business, is a core challenge of most […]
CHARLOTTE, N.C., October 17, 2019 – Today 704Games, NASCAR Team Properties’ exclusive console simulation-style video game licensee, announced that the new NASCAR Heat 4 October DLC will be available for all race fans. The October Paid Pack will include 40 Cup and 10 Xfinity Series schemes along with nine additional free schemes, which will be […]
CLOSE The body of a former NASCAR team owner was pulled Tuesday evening from the Ohio River near Louisville. Lonnie Troxell, 68, was found floating about 6:20 p.m. Tuesday in the Ohio River near the Captain’s Quarters restaurant and marina in the 5700 block of Captain’s Quarters Drive, according to the Jefferson County Coroner’s Office. Police, […]
Clint Bowyer has been tipped to return to Stewart-Haas Racing in the 2020 NASCAR Cup Series season, which would be his fourth season with the team. There have been rumors throughout much of the 2019 NASCAR Cup Series season that Stewart-Haas Racing may alter their driver lineup ahead of the 2020 season. Should they do […]
Alabama’s Talladega Superspeedway celebrated its 50th anniversary this weekend with a $50 million birthday gift to its fans. The track opened its new Talladega Garage Experience, providing fans unprecedented access to drivers and an experience unlike anything available at any other NASCAR race track. “We’re just as pumped up as we can be,” said Grant […]
The owner of South Carolina’s only NASCAR track has provided a peek under the hood at the business side of the stock-car racing circuit for more than two decades. Those days are likely to fade in the rear view mirror. Shareholders of International Speedway Corp. will vote Wednesday whether to shift the publicly traded company […]