Joie de Vivre Wants You to Take a ‘Joy Ride’ With Their New Website

Joie de Vivre Hotels is the latest hotel brand to debut a new, friendlier website that goes way beyond looking at room photos and making a reservation.

Instead of being a cold-hearted point of transaction, JDV’s new site wants to take you on a “joy ride” with their “Explore” tool which seeks to match up an ideal hotel for you based on where you want to go and what your interests are. (This is pretty much Yvette, JDV’s friendly matchmaker, for the millennial generation.)

Speaking of millennials, the site has “enriched social integrations”, meaning Instagram feeds show up, and there’s even a new Joy Ride” travel blog, chronicling all aspects of life

HotelChatter –

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