Red Roof Inn Is Rolling Out a New ‘Upscale Economy’ Brand

Another day, another new hotel brand. This time it’s from Red Roof Inn, who is now rolling out “upscale economy” hotels to be known as Red Roof PLUS+ Yes, it sounds a bit like an airline seat category but hey, we like upgrades.

The PLUS+ brand is hoping to offer guests an “enhanced experience at a value price”. Thirty-one hotels will be launched immediately with nine more set to open by the end of the year. All will feature a NextGen design that has modern furniture, flat-screen TVs with HD channels, wood-like floors, extra outlets, and Rest Suite beds by Serta with high-end bedding. Red Roof says that within two years, 20 percent of

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