Soccer’s world governing body seeking shared revenues for all 54 CAF nations.
Fifa has requested an ‘irrevocable mandate’ to market the media rights for all 54 Confederation of African Football (CAF) associations qualifying fixtures for the 2022 and 2026 Fifa World Cup finals, according to a report by soccer news outlet Inside World Football.
The report claims that the governing body’s secretary general Fatma Samoura, parachuted in as Fifa’s general delegate for Africa to fix CAF’s corruption issues, has written a letter giving member associations a deadline of 21st August to sign and return the one-page document, which would effectively centralise the marketing of broadcast rights.
According to Inside World Football, Fifa’s centralisation agreement proposes that all first-to-third-party media rights – including live, delayed, and highlights content – from the qualifying matches should be ‘centrally marketed’ by Fifa, with a view to distribute revenues equally across all CAF associations.
The letter reportedly suggests that revenues would be shared ‘according to a formula agreed by the Fifa administration, following consultation with the 54 African member associations of FIFA and members of CAF and after deduction of relevant expenses, such as production and sales costs’.
The development comes after Fifa took the decision in June to take over the running of soccer in Africa in the wake of governance issues within CAF; from 1st August Samoura will take up her post charge of the federation for six months.
The takeover was advised by CAF’s president Ahmad Ahmad, who is being investigated by Fifa’s ethics committee amid allegations of corruption and sexual misconduct, for which no charges have been made and the 59-year-old has denied.
According to Inside World Football, one unnamed association president told the soccer news outlet that they were ‘shocked’ by the proposed contract, and also described Fifa’s ‘intervention of African affairs’ as a ‘form of colonisation’.
Meanwhile, Shehu Dikko, the second vice president of the Nigeria Football Federation (NFF), reportedly said that African nations could ‘benefit greatly’ from the proposed deal.
Adding: ‘It is the right way to go and the Nigerian Football Federation is in support of it. I believe that Nigeria will actually earn more money from the centralisation of the rights and not less.’